Dominate YouTube
Dominate YouTube Introduction
For all kinds of marketers and businesses, YouTube is one of the most underrated platforms for reaching a massive audience and gaining more fans and followers.
Of course everyone knows what YouTube is: it’s the video sharing platform owned by Google that you can use to upload videos, watch other people’s videos and comment on videos or subscribe to your favorite creators. What many people don’t realize though is just how massive YouTube is.
YouTube has over one billion users and nearly a third of all people online have signed up for it. Every single day, people watch hundreds of millions of hours of content. Through mobile alone, YouTube manages to reach more people between 18-49 than any cable TV network in the US.
YouTube is actually the second biggest search engine in the world. This is huge because it means that you can get almost as much traffic from YouTube as you can from Google. But unlike Google, YouTube is all about video which gives you the option to really engage your viewers in a more powerful way. Video is fantastic for marketing because it grabs attention and is highly engaging. What’s more, is that video can get a point across much more quickly and efficiently than an article can.
Have you ever been talking to someone but not really listening because you can’t stop staring at the television behind them?
Have you ever stayed up all night watching a TV program that you don’t really have any interest in?
Have you ever cried during an advert?
These are all examples of the kind of impact video has that written content just can’t come close to. YouTube provides this and gives you access to a gigantic audience of web users. What’s more, is that it comes with in-build social-media-like tools that let people subscribe to your content and that helps you to spread your media across Google+ and a plethora of other platforms.
Forget paying through the nose to create an advert on a TV channel. With YouTube you can have your own channel and it’s completely free!
Finally, it’s also important to understand the impact that a YouTube video can have on the perception your audience has of your business. People are naturally impressed with video content because it’s something that they don’t know how to create themselves. This is especially true if your video content also happens to be high quality with very high production values.
Ultimately, anyone can make a website or add some content to Facebook. But NOT anyone can create a stunning business video that looks
professional, has high definition footage, great music and an excellent script.
Table of Contents in the eBook.
Introduction
.................................................................................................................... 7
Why Aren’t More Businesses Using YouTube?
..................................................................................................................9
Chapter 1 - Treat it Like a Business .......................................................... 10
The Power of Volume ................................................................................ 11
Professional Quality Video.......................................................................... 13
One Final Tip ......................................................................................... 20
Chapter 2 – Building a Base.......................................................................... 22
Make Your Videos ‘Sticky’........................................................................... 22
Create a Series.......................................................................................... 24
Build a Community..................................................................................... 25
Chapter 3 - Methods to Drive Traffic............................................................. 26
SEO for YouTube ....................................................................................... 26
Sharing and Linking .................................................................................... 27
Chapter 4 - Generating Income .................................................................... 30
Advertising ................................................................................................. 30
Selling ........................................................................................................ 31
Affiliate Sales .............................................................................................. 31
Subscription Content ................................................................................. 32
Chapter 5 - Networking................................................................................. 33
More Ways to Network ........................................................................... 34
Chapter 6 - Social Media .............................................................................. 34
More Exposure for Videos ..................................................................... 36
Making Friends .......................................................................................... 36
Viral Content .............................................................................................. 37
Chapter 7 - Expanding and Dominating ........................................................ 38
Conclusion..................................................................................................... 41